Half the Sky Movement: The Game Launches
Posted on March 05, 2013, by Half the Sky Movement
Half the Sky Movement: The Game launched yesterday, bringing the message of the Half the Sky Movement to a new audience that is heavily engaged in social media gaming. Inspired by Nicholas Kristof and Sheryl WuDunn’s book Half the Sky: Turning Oppression into Opportunity for Women Worldwide, the Facebook game raises awareness and funds to empower women and girls around the world. The game is created by Games for Change with support from Zynga, as part of a new genre of gaming known as ‘social cause gaming.’
The launch of the game is the next step in the Half the Sky Movement’s multiplatform initiative that aims to engage diverse audiences in issues related to women and girls. During the course of the game, players can make corresponding real-world donations to nonprofit organizations — the Fistula Foundation, GEMS, Heifer International, Room to Read, and World Vision and learn about the work done by ONE Campaign and the UN Foundation.
"We'll not measure success by donations," Asi Burak, co-president of Games for Change said. "I think we'll measure success by getting to people who would never think about women and gender-based issues, getting to them with a new platform.”
The game begins by introducing Radhika, an impoverished mother in India who is faced with difficult choices, beginning with how she will get medicine for her sick child. Players are presented with options of how Radhika should respond to different situations, which can lead her on different trajectories within the game. As the game progresses, Radhika travels to Kenya, Vietnam, Afghanistan and the United States on various missions, including obtaining books for her community, collecting mangoes to sell at market and starting small businesses.
Half the Sky Movement hopes that the game will create new inroads in social cause gaming and expose new audiences to some of the challenges facing women and girls.
You can play the game on Facebook, at Half the Sky Movement: The Game.